Thank You & Winback flows

These two flows work at opposite ends of the customer relationship: one follows up right after a purchase, the other reaches out when a customer has been away for a while.

Thank You

The Thank You flow is your post-purchase follow-up. After a customer completes an order, it sends a thoughtful message that thanks them for their purchase - a simple way to build loyalty and keep your brand top of mind after the sale.

Winback

The Winback flow re-engages customers who haven't bought in a while. It nudges lapsed customers back to your store, using the winback discount as an incentive to return and shop again.

Managing these flows

Both flows work like the others in the Flow Editor:

• Turn individual emails on or off with the ⋯ menu - see Turning individual emails on or off.
• Adjust the timing of each email in Triggers & Funnel - see Editing send delays & timing.
• Change the discount through your Shopify Discounts - see How Wiz discounts work.

Common questions

What discount does the Winback flow use?

It uses your winback discount code, created automatically by Wiz during setup. You can review or change it in Shopify - see How Wiz discounts work.

Does the Thank You flow include a discount?

Each flow has its own discount code generated at setup. Check the email preview and the coupon block to see what's included, and see How Wiz discounts work to adjust it.

Updated on: 31/07/2026