Your email footer & business address

Every flow and campaign email you send includes your business address in its footer. This article shows where that address comes from, how to change it, and an important warning before you consider removing it.

Where the footer address comes from

The address in your email footers is set in Brand & Settings → Sender info, in the Address card - country, state/province, city, zip code, and street.

To change it, edit the fields and save. To remove it, blank the fields and save.

Before you remove your address

Wiz shows this note directly under the Address fields:

"Including your complete business address in marketing emails is required to comply with international regulations (CAN-SPAM, GDPR, CASL). This information is legally mandated in many jurisdictions, builds recipient trust, and helps avoid potential penalties. Removal may result in legal consequences."

In other words, a complete business address in marketing email isn't just a nice-to-have - it's legally required in many places, it reassures recipients that you're a real business, and removing it can expose you to penalties.

Updating your address

1. Go to Brand & Settings → Sender info.
2. In the Address card, edit the country, state/province, city, zip code, and street fields.
3. Save. The new address appears in the footer of your flow and campaign emails going forward.

Editing other footer text (copyright, store name)

Right now, the footer content you can edit yourself is what's on the Sender info page - your address and sending details. Other footer elements (like the copyright line or store name) aren't self-editable in the app today. If you need a change beyond what the settings page offers, get in touch with our team and we'll see what's possible.

Common questions

Can I edit the copyright text or store name in the footer?

Those aren't editable in-app today - the self-serve footer setting is your address. For anything more, contact our team.

Can I show a different address than my Shopify store address?

Yes - the footer uses whatever you enter in the Address card here, independent of your Shopify settings.

Why do I even need an address in my emails?

Anti-spam laws like CAN-SPAM, GDPR, and CASL require marketing emails to identify the sender with a valid physical address. It's a standard requirement for legitimate email marketing.

I use a home business - do I have to use my home address?

This article can't give legal advice. Many small businesses use a P.O. box or registered business address that still meets the requirement. Check the rules for the regions you send to.

Updated on: 31/07/2026