Articles on: Pop-up

Excluding pages from the pop-up

Sometimes you don't want the pop-up to appear on certain pages - for example your About or contact pages, or a landing page that already has its own sign-up form. Wiz lets you exclude those pages with the Excluded URLs field.

Open the Flow Editor, expand Pop-up, and scroll to Excluded URLs below the Triggers & Funnel section.

The Excluded URLs field under the Pop-up settings

How exclusions work

The Excluded URLs field uses a substring (contains) match. The pop-up won't trigger on any page whose URL contains the text you enter.

For example, entering:

 /about-us

stops the pop-up from showing on any URL that includes /about-us - such as yourstore.com/pages/about-us.

Because it's a "contains" match, you don't need the full URL - just enough of the path to identify the page(s) you want to skip.

Tips

Keep entries specific. A very short fragment can match more pages than you intend. For instance, about would also match a URL like /products/about-face-cream. Prefer a clear path segment such as /about-us.
Use the path, not the full address. Entering the path portion (like /pages/contact) is usually all you need.
One page type at a time. Add the distinct fragment for each page or group of pages you want to exclude.

After adding or changing excluded URLs, save your changes, then test in a private/incognito window to confirm the pop-up behaves the way you expect. (In a normal browser the pop-up may already be suppressed for other reasons - see Pop-up triggers & display rules.)

Updated on: 31/07/2026

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