Understanding your contacts
Your Contacts page is where every person Wiz can email lives. It gives you a quick read on the size and health of your list, and it's the starting point for managing individual contacts.
The three numbers at the top
At the top of the Contacts page you'll see three cards.
- Total contacts - everyone in your account, no matter their status.
- Active contacts - everyone who can receive email. This equals Total minus Suppressed, and it's the number your plan is billed on.
- Suppressed contacts - addresses that can't receive marketing email: people who unsubscribed, were manually suppressed, or bounced.
So the three always add up simply: Active + Suppressed = Total.
The contacts table
Below the cards is the full list of your contacts. You can search for a specific person, sort the list, and open Manage contacts to filter and take action on individual contacts.
Each row shows:
- Contact Name and Email
- Source - where the contact came from: EmailWiz (captured through your pop-up or flows) or Shopify (an existing store customer).
- Contact Created - when the contact was added.
The Source column is handy for seeing how your list is growing - how many people Wiz captured for you versus customers who were already in your store.
What's next?
- To dig into billing - why your active-contact number can be higher than your subscriber count - see What counts as an active contact?.
- To filter your list by status and act on individual contacts, see Contact segments & statuses and Suppressing & unsubscribing contacts.
Updated on: 31/07/2026
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