Creating your first campaign

Campaigns are one-off emails you send to a chosen audience - a sale, a launch, an announcement. Wiz generates the whole thing from a short description: subject line, copy, a designed email with a hero image and your products, and a recommended audience.

Start a campaign

In Campaigns, click Create Campaign. You'll choose a method: Generate with AI (the recommended way), Start from template, or Plain text to write a simple text email yourself (see Plain text campaigns). Keep the method on Generate with AI and fill in the details.

1. Describe the campaign. Tell Wiz what it's for. The more specific you are, the better the result - mention the occasion, the offer, the audience, and the tone. For example: "Promote our skincare collection for the summer sale, upbeat and fresh."

2. Choose what to feature. Pick Product, Collection, or All Products:

• With Collection or All Products, you can showcase up to 3 products in the hero.
• With Product, a single product is featured.

3. Add a discount (optional). Choose a code (or generate a random one), set the value, and set the active dates. The discount applies to whatever you chose to feature - the product, the collection, or all products - not only the items shown in the hero.

Click Generate and Wiz builds your campaign in about 20 seconds.

Review your campaign

Your generated campaign opens in the editor with everything filled in: a recommended audience, a subject line and preview text, and a designed email with an AI hero image and your products.

From here you can edit anything - tweak the copy, adjust the design, or change the audience - then send a test or schedule it. See Choosing your audience and Scheduling & sending.

Updated on: 31/07/2026